Every organization has a mission to promote its brand, product or service. Which makes one of its objectives as to building brand awareness.
Here in WholesaleLanyards, we don’t only customize lanyards or shirts, but we also help our clients and customers promote their brand.
Brand promotions not only builds brand awareness, but also increases customer loyalty and build brand supremacy. The challenge with brand building and promotions is the overly expensive rates you are to incur during the execution stage. And only few can actually convert this promotional strategy into sales. Now-a-days, social media marketing is a growing trend in the marketing industry. Undoubtedly, it is a cost-efficient way to get your message across the public. However, this kind of intangible advertising still does not contribute much toactual product or service experience. Unlike with that of Below-the-line advertising efforts, online marketing can only establish product or service knowledge, increase number of followers and yes…brand awareness. However, study also shows that tangible promotions such as below-the-line advertising also proves to be effective especially in the aspect of brand retention.
By using WholesaleLanyards as a form of a below-the-line advertising strategy, you can easily instill your brand name among your target market. We’ll show you why. Below is a really good example of a below-the-line execution:
Superstore X was able to establish a convenience store in a village. Unfortunately, with only limited funds for advertising, Superstore X was challenged on how to promote its store without spending a huge amount of investment on its advertising strategies. While surfing the internet, Superstore X came acrossWholesaleLanyards. Here, an idea immediately popped up. Superstore X then decided to create a customized lanyard via Wholesale Lanyard’s online platform. Being able to add in its logo and text, and integrating its store’s official brand colors as the lanyard and text color, Superstore X was able to create an exceptional lanyard to represent it’s brand. Having this material on board, Superstore X then decided to give away these customized lanyards for customers who purchases a minimum of $3.00 per transaction. Later on, Superstore X started to see walk in customers wearing their customized lanyards holding keys or identifications. Soon after, a customized t-shirt was also created as a uniform for the staff working on-site. Months has passed and Superstore X also decided to include these customized shirts in its marketing promotion strategy. Then on, Superstore X was able to retain its brand image amongst its customers and clients.
The above scenario is an example of a promotional strategy at limited expense. Now, this is one cost efficient way to promote your brand and build awareness among your market. Wholesale Lanyard is very convenient and very accurate. You can simply design your custom-made lanyards and shirts through our online platform. Giving you the liberty to choose the type of lanyard, from polyester lanyards, tubular lanyards, woven lanyards, nylon lanyards, dye sub lanyards and cord lanyards. You may also choose the thickness you wish to have. Then, available badge holders are cellphone loop, carabiner hook, oval hook, thumb hook, no swivel hoot and plastic J hook. Safety breakaway choices are also available. Safety breakaway, buckle release, horizontal badge holders, vertical badge holders and adjustment bead. On the third step, you may now choose your lanyard color, text color, and even include your personalized clipart or brand. Like what we said, our Wholesale Lanyard is a complete Do-It-Yourself customized lanyard.
If in case your boss gives you a budget and challenges you to advertise his brand by making sure everyone would pick up of it, you might want to consider our services. No need to worry, as we are also flexible with rates and design plus, we also do offer discounts. This would however be a case-to-case basis. Not to mention, we can also create your logo and design with absolutely no charge. For FREE!
Again, it does not matter what the budget is, as long as you get to promote your brand to your consumers. There are tons of ways to execute a well-planned advertising campaign or perhaps a marketing promotion. It is more of the medium used or channels chosen to execute your campaign that would play a crucial role in order to meet those objectives of the promotion.
Once more, our business is here to help introduce and promote your brand to yourtarget market. Achieve that brand awareness and brand retention on the minds of your consumers at a cost-efficient and cost-effective method – here at WholesaleLanyards.