Category Archives: Product

Brand Promotions with Wholesale Lanyards

Every organization has a mission to promote its brand, product or service.  Which makes one of its objectives as to building brand awareness.

Here in WholesaleLanyards, we don’t only customize lanyards or shirts, but we also help our clients and customers promote their brand.

Brand promotions not only builds brand awareness, but also increases customer loyalty and build brand supremacy.  The challenge with brand building and promotions is the overly expensive rates you are to incur during the execution stage.  And only few can actually convert this promotional strategy into sales.

Now-a-days, social media marketing is a growing trend in the marketing industry.  Undoubtedly, it is a cost-efficient way to get your message across the public.  However, this kind of intangible advertising still does not contribute much toactual product or service experience.  Unlike with that of Below-the-line advertising efforts, online marketing can only establish product or service knowledge, increase number of followers and yes…brand awareness.  However, study also shows that tangible promotions such as below-the-line advertising also proves to be effective especially in the aspect of brand retention.

By using WholesaleLanyards as a form of a below-the-line advertising strategy, you can easily instill your brand name among your target market.  We’ll show you why.  Below is a really good example of a below-the-line execution:

Superstore X was able to establish a convenience store in a village.  Unfortunately, with only limited funds for advertising, Superstore X was challenged on how to promote its store without spending a huge amount of investment on its advertising strategies.  While surfing the internet, Superstore X came acrossWholesaleLanyards.  Here, an idea immediately popped up.  Superstore X then decided to create a customized lanyard via Wholesale Lanyard’s online platform.  Being able to add in its logo and text, and integrating its store’s official brand colors as the lanyard and text color, Superstore X was able to create an exceptional lanyard to represent it’s brand.  Having this material on board, Superstore X then decided to give away these customized lanyards for customers who purchases a minimum of $3.00 per transaction.  Later on, Superstore X started to see walk in customers wearing their customized lanyards holding keys or identifications.  Soon after, a customized t-shirt was also created as a uniform for the staff working on-site.  Months has passed and Superstore X also decided to include these customized shirts in its marketing promotion strategy.  Then on, Superstore X was able to retain its brand image amongst its customers and clients.

LanyardsThe above scenario is an example of a promotional strategy at limited expense.  Now, this is one cost efficient way to promote your brand and build awareness among your market.  Wholesale Lanyard is very convenient and very accurate.  You can simply design your custom-made lanyards and shirts through our online platform.  Giving you the liberty to choose the type of lanyard, from polyester lanyards, tubular lanyards, woven lanyards, nylon lanyards, dye sub lanyards and cord lanyards.  You may also choose the thickness you wish to have.

Then, available badge holders are cellphone loop, carabiner hook, oval hook, thumb hook, no swivel hoot and plastic J hook.  Safety breakaway choices are also available.  Safety breakaway, buckle release, horizontal badge holders, vertical badge holders and adjustment bead.  On the third step, you may now choose your lanyard color, text color, and even include your personalized clipart or brand.  Like what we said, our Wholesale Lanyard is a complete Do-It-Yourself customized lanyard.

If in case your boss gives you a budget and challenges you to advertise his brand by making sure everyone would pick up of it, you might want to consider our services.  No need to worry, as we are also flexible with rates and design plus, we also do offer discounts.  This would however be a case-to-case basis.  Not to mention, we can also create your logo and design with absolutely no charge.  For FREE!

Again, it does not matter what the budget is, as long as you get to promote your brand to your consumers.  There are tons of ways to execute a well-planned advertising campaign or perhaps a marketing promotion.  It is more of the medium used or channels chosen to execute your campaign that would play a crucial role in order to meet those objectives of the promotion.

Once more, our business is here to help introduce and promote your brand to yourtarget market.  Achieve that brand awareness and brand retention on the minds of your consumers at a cost-efficient and cost-effective method – here at WholesaleLanyards.

All about Silicone Wristbands

Today, silicone bracelets and customized rubber wristbands are popular accessories in the world of fashion. The popularity of these items is used by a lot of companies and individuals for promoting their products and services because everyone can wear them – male, female, young and old.

In addition, those companies, institutions and organizations can effectively spread the message and information they want to convey to target customers and audience. Apart from being an effective medium of spreading messages, silicone bracelets are simple, affordable, handy and durable. Anyone can bring them anywhere and it’s easy to pair them with a lot of outfits.

Those who are interested in purchasing silicone wristbands can visit online stores, thrift shops or go directly through the manufacturers at affordable costs with ease. In buying customized silicone bracelets, one thing to consider is the right manufacturer who can produce wristbands that are suitable for one’s needs and eventually meet one’s product expectations.

silicon writstbandFor them to be able to come up with the right custom rubber wristbands, clients should be clear and specific about the messages they want to convey. Apart from being on point, these messages must also be readable, fashionable and convincing. In order to effectively promote a certain cause or business, everything on the wristband should be detailed starting from the actual message up to the layout and design of that message.

Choose a specific color of the wristband and from there, proceed with choosing the right color, design, text, font style and logo that are all relevant to a particular cause or business.

There are a lot of benefits of using silicone wristbands and customized bracelets. Most organizations, corporations, associations, foundations and even schools use them to promote or introduce their brands.

For charitable institutions, these wristbands are useful in increasing awareness on various causes and social issues such as HIV awareness, tsunami relief operations, earthquake funds and American troops support. Sometimes, they also use these rubber bracelets for identification and crowd control.

Several companies use rubber wristbands as successful and effective advertising tools for their product marketing campaigns.

Silicone bracelets are not only used for promotion, fashion and in raising awareness levels. They are also used by other industries for specific purposes. For instance, hospitals and medical institutions use them to distinguish patients. Wristbands are worn with printed information by patients so that staff nurses can easily identify them by name and ward number to give them proper medication. Wearing them lets the nurses react quickly in emergency cases even without looking at the patient’s record.

Similarly, silicone wristbands are used by water parks and recreational parks to identify visiting customers. Staff members give out wristbands of different colors according to tickets and these must be worn at all times while inside the premises.

In sports, athletes and coaches wear wristbands for several purposes. Some wear them as a way of saying thank you to sponsors and organizations. As a sign of gratefulness, the label or logo of these sponsors and organizations are imprinted on the wristband’s surface.

While some coaches and athletes of a specific team wear these bracelets to acknowledge the support of the fans, other teams wear these to show unity during the actual game.

Even if wearing wristbands is a sign of unity for sporting teams, some athletes prefer to wear specifically customized rubber wristbands to set themselves apart from other players. It could be a different move but for them, this will help in carving their own niche in games.

Silicone bracelets are different from sweatbands so don’t be confused with what the players should use between the two. Silicone bracelets are only worn around one’s wrists while sweatbands could also be worn around one’s head. What makes sweatbands different from silicone bracelets is their capability to soak up sweat pouring down from an athlete’s head. In fact, sweatbands are frequently worn by athletes in very physical ball games such as volleyball, football and basketball.

Whether it’s for a cause, marketing campaign, support on a sporting event or identification purposes, wearing silicone wristbands is already a part of each industry’s life.

Considerations To Be Revisited Before Customizing Patches

Patches are widely used to depict different lifestyles and themes, to commemorate special events, to show involvement or belonging, or to simply act as aesthetic add-ons. Whatever the reason for wearing one, this tool is a great way to give attitude or convey meaning to a somewhat simple item.

From a minimalistic approach to speaking in a loud note, our way of making patch is guaranteed to reflect its wearer’s needs and wants. To guarantee specificity and uniqueness, we always thoroughly ask for our client’s inputs.

However, this does not always come easy because more often than not, many people do not possess a great deal of knowledge regarding patch customization. Now, to assure quality of the patch, it is best to know the different options that one has when customizing one.

Patch Design

Of all the elements of a patch, perhaps the most important one is its design. For this reason, we give our clients the best options and control to his patch’s design.

Iron On PatchesFrom a simple drawing or sketch of the desired design given by clients, we transform it digitally. We proof and show it to clients for approval or revisions. However if one has no design yet, our team can also aid in the designing process. We have talented, experienced graphic artists that can work by simply receiving inputs. Certainly, the finished design will first be shown to the client for finalization. To top it all off, we do not charge for our design making and revisions, so it is safe to continuously give feedbacks until the final product comes in par to our client’s specifications.

Patch Size

Patches come in different sizes. Small ones are often used in the military or scouting organizations to denote accomplishments and rank. Multiple small patches have also become a trend in the punk rock scene and to hipster people. On the other hand, large patch sizes are typically used by athletes and bikers in their jackets.

A small patch is subtle whereas a big one is bold. Wearing a small patch can convey meaning in a simplistic way. Conversely, sporting a big patch gives a somewhat tougher aura. It is also a great way to conspicuously show something important.

Before customizing, one needs to be sure on how large of a patch he wants. For accuracy, we conveniently size a patch based on its dimensions. The length and width of the patch is multiplied then divided by two. The result is the official size of the patch. For clients, it is more important to give inputs in the patch length and width. The official size is just one of the determinants that will indicate the customization price.

Coverage Amount Of The Embroidery

This section accounts for the area of the background fabric that is to be covered with stitching. Of course this will depend on the patch design but considerations must first be thought upon thoroughly because the coverage amount dictates the smoothness or roughness of the patch.

The general rule in this is that the greater the coverage amount, the smoother the patch will look. This is because the embroidered image will be raised off the twill. When the image covers the whole twill, no rough, elevated edges will be formed. On the other hand, if there are many “holes” in the embroidered design, elevation will be irregular, thus creating a rough image.

Patch Backings

Patches all start with no backing. Backing is just a supplementary element to give additional durability and to retain the form of the patch. It is also involved in the ease that a patch is attached to certain materials.

In patch backings, we offer several options. One is tape backing which is versatile, easily removable, and less permanent. Another is Velcro backing which is also removable but is less susceptible to wearing out than tape backing. Iron backing on the other hand is a kind of permanent attachment which employs heat for gluing to fabrics. Lastly, we also offer button loop backings. The loop in the patch is used to hang from a button or lapel pin — no adhesive or sewing required.

Patch Edges

Many designs call for an irregular patch edge. Instead of the standard regular edges, one can opt to have his patch cut with sharp details to the form of his design. By doing so, the patch will stand out from the others and details will be more obvious and appreciated.

Patch Price

Patches are priced depending on the intricacy of its design, the materials used, and the time needed to produce it. So after all other considerations is done, it is best to reflect on one’s own budget and make necessary changes, if necessary, to get his desired patch in his money’s worth.
The highest quality custom embroidered patches Has the lowest prices! Our signature patches are perfect for uniforms, duffle bags, jackets or any other use.

Lanyards Everywhere

Lanyards were first worn by cavalry and naval officers in France during the 15th century. These were decorative and functional accessories used to attach a sword or pistol and sometimes a whistle to an officer’s uniform.

In modern times, these cords still have both ornamental and practical uses. Let’s take a quick look at the different ways people are using these.

Schools

In the past few years, lanyards have become quite popular at schools and universities. Students and faculty members often wear their IDs to make it easier to distinguish who’s who in the campus. With a lot of unfortunate incidents happening in universities and schools, this added on security measure has kept a lot of people safe.

Polyester LanyardsCollege students also use them to carry around their keys and other things like a USB drive. This is a lot more convenient than having to dig these things out from purses, pockets or backpacks. In addition, students can hang these on a hook or a door knob in their rooms to make it easier to find for later. Despite a growing concern on whether wearing one will affect their social status on campus, a lot of students continue to use these items.

Groups and clubs

Lanyards are used in various groups and clubs as a way to identify their members. It reinforces that they are part of something they are proud of such as scouts or even a book club.

They also add to the club’s popularity with non-members. It helps the club recruit more members as more people start to know about them.

Concerts

IDs, backstage, and VIP passes are usually worn on a lanyard at concerts and recitals. This helps organizers have more control over what’s happening during an event. It’s much easier to see who belongs where to lessen the confusion that often happen at these types of events.

Promotional lanyards are also either given out or sold at concerts to create more hype with the public. These usually have the names of the artists or band printed on them to make them more appealing to fans. It’s common for people to collect these types of items as a souvenir of the event.

Conventions

If you have ever been to a convention, it’s easy to see how these “cords” make everybody’s life a lot simpler. With so many people involved at these events, keeping everything organized is always going to be a challenge. IDs worn on a larnyad offer a low-cost solution to the convention organizers.

Color-coded ones are used to identify vendors, event organizers, and participants to avoid any confusion that may lead to bigger problems. Participants will know who to ask about their concerns and vendors will have an easier time identifying their prospects.

Businesses

There’s stiff competition among businesses in all industries and marketing is one of the keys to staying ahead. A lanyard multiple functions in the corporate world. It ensures security, boosts morale and promotes the business at the same time.

There are employees who find pride in working for a certain company. Wearing a lanyard with the company’s name or logo imprinted on it reinforces that they are part of something special.

Customized ones are a great way to spread word about a company. With various options available, companies can choose the way their lanyard will look to get the attention they want. They can choose loud and bright colors, contrasting imprints and even the width of their lanyard. It’s a cost effective and efficient marketing tool.

Lastly, the most basic use of a lanyard in the corporate world is to hold badges. Most companies have strict security policies that require employees to wear their IDs or badges during work hours. To make it easy and convenient for employees to fulfill this requirement, companies usually issue a standard lanyard along with the ID.

These are just some ways people have put these cords to good use. You too can benefit from a custom-made lanyard. We offer quality lanyards at competitive prices. Feel free to visit our website for a quote or to get more information.

Lanyards are generally used to hold your ID cards in a professional way. Lanyards have different uses depending on its intended purpose. For more details visit this site www.the-lanyard-factory.com.