Brand Promotions with Wholesale Lanyards

Every organization has a mission to promote its brand, product or service.  Which makes one of its objectives as to building brand awareness.

Here in WholesaleLanyards, we don’t only customize lanyards or shirts, but we also help our clients and customers promote their brand.

Brand promotions not only builds brand awareness, but also increases customer loyalty and build brand supremacy.  The challenge with brand building and promotions is the overly expensive rates you are to incur during the execution stage.  And only few can actually convert this promotional strategy into sales.

Now-a-days, social media marketing is a growing trend in the marketing industry.  Undoubtedly, it is a cost-efficient way to get your message across the public.  However, this kind of intangible advertising still does not contribute much toactual product or service experience.  Unlike with that of Below-the-line advertising efforts, online marketing can only establish product or service knowledge, increase number of followers and yes…brand awareness.  However, study also shows that tangible promotions such as below-the-line advertising also proves to be effective especially in the aspect of brand retention.

By using WholesaleLanyards as a form of a below-the-line advertising strategy, you can easily instill your brand name among your target market.  We’ll show you why.  Below is a really good example of a below-the-line execution:

Superstore X was able to establish a convenience store in a village.  Unfortunately, with only limited funds for advertising, Superstore X was challenged on how to promote its store without spending a huge amount of investment on its advertising strategies.  While surfing the internet, Superstore X came acrossWholesaleLanyards.  Here, an idea immediately popped up.  Superstore X then decided to create a customized lanyard via Wholesale Lanyard’s online platform.  Being able to add in its logo and text, and integrating its store’s official brand colors as the lanyard and text color, Superstore X was able to create an exceptional lanyard to represent it’s brand.  Having this material on board, Superstore X then decided to give away these customized lanyards for customers who purchases a minimum of $3.00 per transaction.  Later on, Superstore X started to see walk in customers wearing their customized lanyards holding keys or identifications.  Soon after, a customized t-shirt was also created as a uniform for the staff working on-site.  Months has passed and Superstore X also decided to include these customized shirts in its marketing promotion strategy.  Then on, Superstore X was able to retain its brand image amongst its customers and clients.

LanyardsThe above scenario is an example of a promotional strategy at limited expense.  Now, this is one cost efficient way to promote your brand and build awareness among your market.  Wholesale Lanyard is very convenient and very accurate.  You can simply design your custom-made lanyards and shirts through our online platform.  Giving you the liberty to choose the type of lanyard, from polyester lanyards, tubular lanyards, woven lanyards, nylon lanyards, dye sub lanyards and cord lanyards.  You may also choose the thickness you wish to have.

Then, available badge holders are cellphone loop, carabiner hook, oval hook, thumb hook, no swivel hoot and plastic J hook.  Safety breakaway choices are also available.  Safety breakaway, buckle release, horizontal badge holders, vertical badge holders and adjustment bead.  On the third step, you may now choose your lanyard color, text color, and even include your personalized clipart or brand.  Like what we said, our Wholesale Lanyard is a complete Do-It-Yourself customized lanyard.

If in case your boss gives you a budget and challenges you to advertise his brand by making sure everyone would pick up of it, you might want to consider our services.  No need to worry, as we are also flexible with rates and design plus, we also do offer discounts.  This would however be a case-to-case basis.  Not to mention, we can also create your logo and design with absolutely no charge.  For FREE!

Again, it does not matter what the budget is, as long as you get to promote your brand to your consumers.  There are tons of ways to execute a well-planned advertising campaign or perhaps a marketing promotion.  It is more of the medium used or channels chosen to execute your campaign that would play a crucial role in order to meet those objectives of the promotion.

Once more, our business is here to help introduce and promote your brand to yourtarget market.  Achieve that brand awareness and brand retention on the minds of your consumers at a cost-efficient and cost-effective method – here at WholesaleLanyards.

Lanyards Everywhere

Lanyards were first worn by cavalry and naval officers in France during the 15th century. These were decorative and functional accessories used to attach a sword or pistol and sometimes a whistle to an officer’s uniform.

In modern times, these cords still have both ornamental and practical uses. Let’s take a quick look at the different ways people are using these.


In the past few years, lanyards have become quite popular at schools and universities. Students and faculty members often wear their IDs to make it easier to distinguish who’s who in the campus. With a lot of unfortunate incidents happening in universities and schools, this added on security measure has kept a lot of people safe.

Polyester LanyardsCollege students also use them to carry around their keys and other things like a USB drive. This is a lot more convenient than having to dig these things out from purses, pockets or backpacks. In addition, students can hang these on a hook or a door knob in their rooms to make it easier to find for later. Despite a growing concern on whether wearing one will affect their social status on campus, a lot of students continue to use these items.

Groups and clubs

Lanyards are used in various groups and clubs as a way to identify their members. It reinforces that they are part of something they are proud of such as scouts or even a book club.

They also add to the club’s popularity with non-members. It helps the club recruit more members as more people start to know about them.


IDs, backstage, and VIP passes are usually worn on a lanyard at concerts and recitals. This helps organizers have more control over what’s happening during an event. It’s much easier to see who belongs where to lessen the confusion that often happen at these types of events.

Promotional lanyards are also either given out or sold at concerts to create more hype with the public. These usually have the names of the artists or band printed on them to make them more appealing to fans. It’s common for people to collect these types of items as a souvenir of the event.


If you have ever been to a convention, it’s easy to see how these “cords” make everybody’s life a lot simpler. With so many people involved at these events, keeping everything organized is always going to be a challenge. IDs worn on a larnyad offer a low-cost solution to the convention organizers.

Color-coded ones are used to identify vendors, event organizers, and participants to avoid any confusion that may lead to bigger problems. Participants will know who to ask about their concerns and vendors will have an easier time identifying their prospects.


There’s stiff competition among businesses in all industries and marketing is one of the keys to staying ahead. A lanyard multiple functions in the corporate world. It ensures security, boosts morale and promotes the business at the same time.

There are employees who find pride in working for a certain company. Wearing a lanyard with the company’s name or logo imprinted on it reinforces that they are part of something special.

Customized ones are a great way to spread word about a company. With various options available, companies can choose the way their lanyard will look to get the attention they want. They can choose loud and bright colors, contrasting imprints and even the width of their lanyard. It’s a cost effective and efficient marketing tool.

Lastly, the most basic use of a lanyard in the corporate world is to hold badges. Most companies have strict security policies that require employees to wear their IDs or badges during work hours. To make it easy and convenient for employees to fulfill this requirement, companies usually issue a standard lanyard along with the ID.

These are just some ways people have put these cords to good use. You too can benefit from a custom-made lanyard. We offer quality lanyards at competitive prices. Feel free to visit our website for a quote or to get more information.

Lanyards are generally used to hold your ID cards in a professional way. Lanyards have different uses depending on its intended purpose. For more details visit this site